Friday, August 14, 2015
Business Plan (full assigment) Yugo’s Tea company
Tea original Business Plan
Yugo’s Tea company
Executive summary
Yugo’s tea company is
one of the mutual tea in the world, with special tea and famous in world
market, why I made this company, because I want to create my dream, since still
student in senior high school until now, I tried to established this company,
supported by my family and my friend to made new innovation in the world, and
was established in Kalianda city in 2006. There are 3 kind of product we have,
such as: yuu tea, cold tea, dream tea. This is the best products especially
dream tea, because if you try to drink this tea, in every drop of tea has taste
to make consumers be fresh and in other function dream tea can cure all disease
in our body be healthy with secret composition to make costumer satisfied after
drink this tea , why I give name dream tea, because I think that all costumer
when they drink tea, they will drink and drink again, and the name is so simple
to make costumer remember this product. Then dream is symbol that this product
is dream of costumer who have high taste to be more enjoy after drink of tea
itself.
I as the
owner have three manager there are manager for marketing, for finances, and for
production.
·
For marketing manager, I choose Ms. Hj Chaterine
Molane, SE, why I choose her, because I think that ms, chaterine has quality to
do this job as marketing manager. And I belief ms. Chaterine can do.
·
For manager of finance, I choose ms.. Hj Ani W,
SE. why I choose her, because I think that ms. Ani proven to be arrange
financial in my company,
·
For manager of production, I choose Mr.
Alamsyah, why I choose him, because I know him, when I was child until now, he
can take good attitude in everything, so I belief that mr. alamsyah can do this
job.
First time, when I try to establish this company, I need
many budget, until Rp.500.000.000, to establish, get machine and receive
employee who able to work hard in this company.
Table of content
I.
Company description
II.
Products/services
III.
Market Analysis
IV.
Marketing plan
V.
Operation plan
VI.
Management
VII.
Appendices
I.
Company description
First time,
begin from habitual in my family, so I think sometime, I must have one company
and move toward produce tea with high quality, after I am graduate from school
of foreign language Teknokrat, my father belief with me to try establish what I
want as place where I work to be success, then I try to work hard, because this
is became debit of heart who given from my family to make better life. I’m
almost bankrupt when I try to marketing this product, but after that I’m learn
from mistake that happen. So our company learns to be success.
Until nowadays.
·
ABOUT COMPANY
1.
Name of company :
Yugo’s tea company
2.
Type Products :
Tea bag and bottle
3.
Company address :
jl. Mawar No.46 South Lampung
4.
Phone number :
0721 (769 3344), 0721 (756 9987)
6.
Company Bank :
BCA
7.
First established :
2004
·
CV. THE OWNER
1.
Name :
Yugo Pradana Amrur Ridho
2.
Position :
President Director
3.
Place and Date of birth :
Teluk Betung, july 21 1989
4.
Address :
Jl. Kemajuan No.11 New Jersey
5.
Phone number/Hp :
(0721) 889 1111/ 085758883159
7.
Graduate :
S3 Oxford University
·
Structure Organization
Yugo Pradana A.R
President Director
|
Cucu
warehouse
|
ali
distribution
|
All employees
|
Chaterine Molane
marketing
|
Alamsyah
production
|
Ani W
finance
|
Miyabi
Secretary
|
Bilal
Deputy director
|
·
Plan in the future
After
getting of the best product in our country, we try to sell in foreign country
to penetrate market international.
PRODUCT / SERVICE
·
Kinds of product we produce : Tea Bag and tea bottle
Characteristic
of product : safe
for all age and genre
·
This products has different with other product,
because if the consumer try to drink this tea, so consumer get the special
taste, and one of our product have special composition for body to be better
because this product can help consumer to cure all disease in our body be healthy with
secret composition to make costumer satisfied after drink this tea.
·
Usually our company to sell or offering the product by truck if offering
many products, and motorcycle to offering products in small shop.
Market analysis
·
There are so many obstacle to
offering this product
1. Distribution
Now, obstacle to offer the products are very
hard, main problem is condition of way. So, there is accident like: car, product, or driver. From
this statement, we can conclude that if there is problem, so must add the
special budget for the accident.
2. Government regulation
Government regulation also is the obstacle
for offering the product, because at this time there is tax in every product
which has produce. So that means our company must pay more to to produce the
product, then beside that, if we going to other province, we must pay with
police who usual stop the vehicle in every morning and afternoon, and also when
our car will be in border on of province.
3. Technological
opportunity
Our company in made or produce products using
high technology. For all consumer do not worry about quality inside this
products.
4. Characteristic and
trends
Every product which we produce, we try to
make new trend, in order to can compete with competitor
Request
market for our product with increase after got decrease in previous time, now
the request of market around 7.500.000 of society, especially in Indonesia want
to buy this product as consumers and for sell. With request until 50.000.000
bottle/years.
With the average Rp.150.000.000.000,-/years.
It means totally for seller the product got 20% market. We hope our company got
50% market Indonesia.
Projection
of market
In billion
rupiah 150
120
900
600
300
2006 2007 2008 2009
With the assumption
increasing sell product until 50%/years with the request more than 100.000.000
bottle/ years, so we can add employee, total capacity of product, increase
distribution of offering products, change marketing strategy.
Marketing plan
Developing product
Change design with new
mode and trend at the time and also quality to support inside product,
Developing marketing area
Our
company has plan for probe export to Malaysia and attend marketing until market
international.
Promotion
1.
Disposal promotion
Sample products
Discount / give
voucher
Product guaranty
2.
Advertisement
Advertisement in mass
media and electronic
Leaflet with price
Sponsor in sport or
others
3.
Personal selling
Lobbying
Presentation selling
The price adaptable with condition of economic in
society from lower class to upper class
Operation plan
Threat
·
When we want to establish this building, there are many problem we have.
1. Letter permission
2. Look for the main
material to choose place production near main material
·
When we already established and we produce the product, we have obstacle
to offering the product,
1. Competitor
Is the main problem to offering the product,
because our product is new product in market Indonesia.
Recruitment
·
This time is my area, because I who choose staff and employee to work in
my company.
Location
production
|
warehouse
|
location
|
Parking
|
Jl.
Lintas Sumatra
Jl.
w
jl.
Jl.y
Jl.90
Jl
85
Financial plan
Details of sales
forecast
Yugo’s tea company
2006
Jan
2006
a.
Revenue
Disposal revenue
Loan revenue
b.
Variable
Basic material (tea)
Other material
Salary labour
Transportation
(offering product)
Others
Salary chief
Salary Staff
Maintenance Cost
Marketing expenditure
Equipment in office
Electricity, water,
phone
Tax
Total
c.
Variable
Basic material (tea)
Other material
Salary labour
Transportation
(offering product)
Others
d.
Fixed cost
Salary chief
Salary Staff
Maintenance Cost
e.
Cost administration
Marketing expenditure
Equipment in office
Electricity, water,
phone
Management
Yugo Pradana A.R
President Director
|
cucu
warehouse
|
ali
distribution
|
All employees
|
Chaterine Molane
marketing
|
Alamsyah
production
|
Ani W
finance
|
Miyabi
Secretary
|
bilal
Deputy director
|
1.
Name :
bilal
Position : Deputy
Director
Age
:
60 years
Graduate : S3 UNPAD
2.
Name :
Miyabi
Position : Secretary
Age
:27
years
Graduate : D2
3.
Name :
Chaterine Molane
Position : staff
MArketing
Age
:
24 years
Graduate : S1 UNILA
4.
Name :
Ani W
Position : Staff
Finance
Age
:
24 years
Graduate : S1 STAN
5.
Name :
Alamsyah
Position : Staff
Production
Age
:
26
Graduate : Senior high
School
6.
Name :
cucu
Position : warehouse
Age
:35
years
Graduate : Senior High
School
7.
Name :
Ali
Position : distribution
Age
:28
years
Graduate : S1 TEKNOKRAT
Before I accept the employees, I am already to
selection them, then I choose them as the employees, because they have qualify
to work hard and develop our company.
Appendices
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